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Fishing for a Market
How do you know if the book you write will sell? Consider whether you have the energy to promote the book (your publisher won’t do it for you), whether you have a reputation and recognition in your...
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Stacking the Deck
If you consider yourself a small or medium-sized publisher, I recommend you choose your authors the way Roy H. Williams chooses his clients. Roy owns a very successful advertising and consulting...
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Newsworthy
Making a bestseller list is an author’s Holy Grail. Most published writers don’t seem to care about the money they make from their book’s sales nearly as much as they do about opening the newspaper and...
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Time vs. Money
Which One Is Your Author Saving People? Time and money are interchangeable. You can always save some of one by spending more of the other. If the statement above is true, which one would you say...
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